Measuring Public Attitudes to Reality TV | Methodology1. Outline the considerations you would make in deciding between using the Thurstone, Likert or Osgood method. Highlight the particular context and conclude with a clear decision about which of the three methods you would chose.The three social research methods of attitudinal measurement are appropriate for use in this experiment as they all give statistical evidence to support the questions relating to various attitudes taken from a general consensus of people. However, each has its own merits to be considered. The Thurston, Likert and Osgood methods can give a representation of social attitudes toward Big Brother, however, which is the most ideal requires some consideration of their procedural processes. The nature of measurement and descriptive qualities in each method was considered before a test was decided and questionnaire constructed.Thurstone was one of the primary social scaling theorists.
